ON THE RIGHT:
ART DIRECTION / GRAPHIC DESIGN
Client: M-Web
Published: 1-12-97

Sample screens taken from an interactive CD-ROM designed as an Internet Starter Kit for South African ISP, M-Web.

BELOW:
ART DIRECTION / GRAPHIC DESIGN
AND PHOTOGRAPHY

More sample screens,
originals all [640x480] pixels:

contact information:

tel: +27 82 962 8316
kevs@jaywalk.com

[CD Rom art direction] is a whole new field where the objective is not creating a static page, a TV spot, or a radio campaign - the objective is to create an experience, a user controlled journey that the art director helps to make satisfying and worthwhile. Not only does the art director of interactive software have to master typography, image manipulation and layout, but also animation, sound, video, and interface design, each a field of its own.

Some say it's easy for print art directors to cross over to CD-ROM design; others say television graphic art direction is less of a transition. I believe that CD-ROM art direction is an entirely new discipline. Unlike print production, CD-ROM production relies heavily on the collaborative effort of talented individuals, similar to a Hollywood production. The art director is the auteur of the overall concept, look, feel, style and sound of the project, CD interface design is influenced by the music, motion picture, design, and computer graphics industries.

[David J. Link]
Associate Creative Director
Modern Media